rant · moment 11 of 19
Definition of a Circus, and Why Nobody Can Predict Virality
from Russian Influencers & Dying At Work | The Tim Dillon Show #408 · #408
3 min
He reads the dictionary definition of 'circus' to argue that's literally what modern influencer culture is, comparing it to old TV shows people used to reliably like versus today's unpredictable content landscape.
- Tim defines a circus as traveling entertainers in a tent that sets up in different places, comparing it to how content appears on different platforms.
- You cannot plan to become viral like the Hawk Tuah girl because the whole purpose is random and chaotic.
- Nobody in LA knows what people will like anymore, unlike the old TV era when you could predict audiences based on show formulas.
- If people liked Beverly Hills 90210, you could reasonably guess they'd like Melrose Place, or if they liked Hill Street Blues they'd like NYPD Blue.
- Now no one knows why things work and why they don't—there's no clear-cut answer to why one person goes viral and another doesn't.
- Hot Tub Grans is a charming woman, but you cannot plan to become her by just walking out of a bar and saying something random.
- The people on Tim's show are taking their shot, rolling the dice, because what's the point of being at the circus if you don't go up and do a flip?
- Tim blesses Russia and anyone spending money trying to get a result in the current climate.
Hawk Tuah girlHot Tub GransMelrose PlaceShannon DohertyJennie GarthLuke PerryHill Street BluesNYPD Blue