ad · moment 9 of 20
Spon-Con Nation: Reviewing Fries for Money
from Ceasefire Cheat Day & Realtors In LA | The Tim Dillon Show #427 · #427
4 min
Sponsor
Tim describes the rise of untrained influencers being paid to review fast food products with vapid reactions like 'that goes hard,' and imagines Sonic executives being shocked that an obese man eating in his car online actually drives sales.
- Tim identifies the trend of uneducated food reviewers on social media who just eat and say 'that goes hard' with no actual culinary knowledge.
- The future of American entertainment is spon-con: companies paying people to try their products and review them positively on TikTok, YouTube, and Instagram.
- Tim speculates that Sonic initially rejected the idea of sponsoring morbidly obese people eating in cars, but executives realized millions watch these videos and it drives sales.
- Sonic executives discovered viewers aren't repulsed by these eating videos—they're drawn to them, making the sponsorship strategy actually profitable.