ad · moment 16 of 22
Magic Spoon Cereal and Censored Ad Copy
from #241 - Live From Cleveland | The Tim Dillon Show · #241
2 min
SponsorMagic Spoon
Tim complains about fighting sponsors over censored jokes, recounting how Magic Spoon rejected dark jokes about child abuse being cut from the ad copy.
- Tim's producer explains that ad copy now requires approval from sponsors, and they have to fight to keep jokes in.
- Magic Spoon cereal pulled their sponsorship after rejecting content about children being abused, killed, or sexually assaulted in ads.
- The entire concept of Magic Spoon, Tim argues, is targeting people whose abusive childhoods were punctuated by nice cereal breakfasts as the only bright spot.
- Tim describes an edited-out ad bit about a child tied to a radiator, beaten, and run over repeatedly by a car — material he felt made cereal seem appealing.