rant · moment 17 of 28
Make Homelessness Cool: A Branding Campaign
from #225 - Friendsgiving | The Tim Dillon Show · #225
2 min
Tim proposes a satirical positive branding campaign around homelessness, comparing it to 60s communal living and suggesting banners celebrating people for surviving another year homeless.
- Tim proposes putting up banners celebrating homelessness instead of shaming people for it.
- Since homelessness isn't going away and conditions aren't improving, why not run a campaign to make people feel good about being homeless.
- Tim pitches making homelessness cool—recalling the 1960s when living in communes and fields was seen as rebellious rather than shameful.
- The idea: make people feel cool for being homeless instead of treating it as a failure.