ad · moment 4 of 19
Magic Spoon Cereal and Diet Culture Mascots
from #219 - The Gates Of Hell | The Tim Dillon Show · #219
6 min
SponsorMagic Spoon
A sponsor read for Magic Spoon cereal spirals into riffs about keto Taco Bell, cereal mascots, and an imagined obnoxious fat mascot who lectures people about diets.
- Tim pitches Magic Spoon's real marketing angle: a jingle targeting self-hating adults asking if they're fat, disgusting, and unhappy with their sex life.
- Magic Spoon appeals to people serious about health who need to eat sugar cereal in the morning—the keto Taco Bell phenomenon of diet culture.
- Tim argues Magic Spoon needs a mascot like other cereals have—the Trix Rabbit, Lucky Charms Leprechaun, or the Honeycomb character.
- The ideal Magic Spoon mascot: a fat guy constantly announcing whatever diet he's on while nothing ever changes about his appearance.
- Tim describes friends stuck on outdated diets from the eighties—Nutrisystem, Wellness Plus, or getting daily injections in their ass from a doctor.
- Tim suggests Magic Spoon create cereal bars as a snack product but feels owed money for the idea since companies never compensate him.
- The perfect Magic Spoon mascot is an annoying fat woman who lectures people about diet science at parties while being 400 pounds herself.