rant · moment 3 of 18
Red Robin's "Yum" Slogan Bit
from #176 - The Florida Project | The Tim Dillon Show · #176
3 min
Tim mocks Red Robin's simplistic "Yum" advertising slogan and contrasts the contempt fast-casual chains have for customers with what real food tastes like.
- Tim explains that eating out on Thanksgiving because you're in a rush means you've made poor choices and are damned.
- Driving back from Thanksgiving dinner in traffic, alone in the cab while his friend sleeps, Tim imagines other families with full stomachs while he gets hungry again two hours later.
- Tim goes to the Comedy Store to eat cold pizza and perform a lackluster set for a non-dancing crowd on Thanksgiving.
- Red Robin's slogan "YUM" represents contempt for their customers—they didn't even bother coming up with an actual word.
- Tim imitates Red Robin's reasoning: customers probably don't need a multi-word pitch, so just keep it simple with "Red Robin YUM."
- The reality of eating at Red Robin is nothing like "YUM"—it's more like disgust and regret.