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Gary Fong and the Wedding Album Upsell Scam
from 165 - Please Come Kill Us · #165
7 min
SponsorWix
Continuing the Wix-adjacent riff, Tim and Ray roleplay the Gary Fong wedding photography upsell technique, deleting cherished family photos one by one to pressure a couple into paying for a pricier album.
- Gary Fong used to sell weird attachments for photography and a system to upsell wedding albums.
- Tim bought a $300 DVD set from Gary Fong about selling wedding photography through collages in Photoshop.
- The Gary Fong technique: design an elaborate collage, show it to clients, then charge extra or threaten to remove photos they want.
- Make a collage of people's photos and hold them hostage by upselling them on different album tiers.
- Tim demonstrates the upsell tactic: offer a $300 album, then destroy the $1,200 album by removing pictures until they comply.
- Long Island customers don't care about their families, so the Gary Fong system doesn't work on them.
- Tim role-plays the photographer pitch: 'I've taken the liberty of designing more deluxe layouts for you.'
- The fake album design reveals itself: what looked like the $300 package actually costs $1,200.
- His wife heard horror stories from friends who all got 'fonged' by photographers using this upsell trick.
- Tim's negotiation: 'Honey, pick the pictures where you look fat' to get the price down from $1,200 to $600.