rant · moment 11 of 20
Marketing to Monsters: Wendy's Death Row Meal and Ball-Bathing Influencers
from Ceasefire Cheat Day & Realtors In LA | The Tim Dillon Show #427 · #427
8 min
Tim extends his brand-marketing riff, arguing companies now specifically seek out unhinged, monstrous personalities to hawk products, imagining a death row inmate promoting Wendy's during his execution and BB Netanyahu doing a Crumbl Cookie review.
- Costco executives were shocked when suits realized the dancing family screaming about cookies actually resonated with customers.
- Tim explains advertising executives have the lowest opinions of the American public, yet are surprised when cringe content drives sales numbers.
- Companies now understand that initial disgust is the goal—they're about to flood marketing with intentionally repulsive campaigns.
- Tim's KFC pitch: leave a chicken tender at a murder scene to make the brand part of the news cycle.
- Marketing has shifted from building campaigns around wacky characters like Flo from Progressive to targeting psychologically unstable people.
- The Costco guy will end up like Jared Fogle—companies are now partnering with unhinged individuals who consume their products obsessively on camera.
- Brand partnerships on TikTok have no moral boundaries—even Benjamin Netanyahu would be reviewing Crumble Cookies within four months.
- Brands are intentionally casting monsters instead of models, because the people buying their products are monsters themselves.
- Wendy's should hire a death row inmate whose last meal is from their chain, talking about the Big Bacon Classic while being executed.
- Fast food companies need to get a monster or a family of monsters to market their products or they're crazy.
Jared FogleBenjamin NetanyahuWendy'sCostcoRaising CanesIHOPMcDonald'sBurger KingBudweiserProgressiveJake from State Farm