ad · moment 16 of 34
Ridge Wallet Ad Bit
from #231 - Giuliani And The River of Gold | The Tim Dillon Show · #231
4 min
SponsorRidge Wallet
A Ridge Wallet sponsor read that derails into Tim admitting he's never actually held or seen a Ridge Wallet despite advertising it for a year, and joking about pulling out a wallet on air.
- Tim opens his email address for product advertising inquiries, explaining the path to the big leagues is spending money to make money.
- Ridge wallet is a minimal front pocket wallet designed to streamline daily carry with just essentials: cards, business card, maybe a lawyer's contact, and crisp cash.
- Ridge offers lifetime warranty, free returns, and comes in titanium, carbon fiber, aluminum, and over a dozen styles and colors.
- Tim admits he has never actually seen or held a Ridge wallet and has no familiarity with the physical product, yet claims he's done a very good job selling it anyway.
- Upon examining the wallet for the first time on air, Tim expresses "I don't like this" before being reminded the ad still needs to go to sponsors.
- Tim objects that he can't have fun with the ads anymore after his initial negative reaction, worried people will take it seriously and blame the sponsors.
- Tim demonstrates the wallet's capacity by pulling out multiple cards, then discovers a Westin hotel card and jokes about infidelity.
- Tim insists he be allowed to do the bits, claiming he knows what's funny and has been doubted and disrespected for too long in his advertising approach.