Hawthorne Personalized Cologne Ad

• 28:59Most people wear too much cologne and mismatch it to their scent; the right fragrance is what attracts people through pheromones.
• 29:11Hawthorne lets you design your own cologne by taking a quiz based on where you live, what you're into, and the natural odors in your environment.
• 29:30Personalized products across deodorant, shampoo, body wash, and lotion all account for different individual needs and skin requirements.
• 29:54Tim pitches the two-minute quiz that identifies two colognes—one for work, one for play—with risk-free shipping and returns.
• 30:15Using personalized lotion, body wash, and cologne makes you feel luxurious, like the king of England.
• 30:37Adopting a British accent, Tim riffs that using Hawthorne face lotion makes you the king of England and gives you the impulse to colonize barbarians.
• 31:12If Tim ran Hawthorne, the company motto would be 'put the lotion in the basket' as a Silence of the Lambs reference, making that a deal-breaker if it weren't true.
• 31:40Tim quotes the full Silence of the Lambs lotion scene—'it puts the lotion on itself'—as what the company's actual marketing should say.

HawthorneSilence of the Lambs