ad · moment 19 of 27
'I Like Hotels Because I Hate My Life' Slogan Pitch
from #190 - I Am Luxury | The Tim Dillon Show · #190
2 min
SponsorHotel Tonight
He riffs further on Hotel Tonight, pitching an ad campaign built around the idea that people book last-minute hotels because they're miserable and want to be 'a person' for 24 hours.
- Tim pitches Hotel Tonight's marketing angle: for 24 hours, escape your circumstances and exist where no one can legally tell you to leave.
- Core slogan: 'I like hotels because I hate my life.'
- Tim went to Disney World as a kid when his parents were trying to save their marriage—it was a disaster.
- He was a tap dancer in a dance troop at age 6 to 12, performing the Boogie Woogie Bugle Boy while pursuing acting.
- He did some community theater and NYU student films but didn't book much work.
- Tim got to second and third callbacks for Grace Under Fire but Brett Butler chose Cole Sprouse instead.
Brett ButlerCole SprouseThe Suite Life of Zack and Cody