rant · moment 8 of 22
The Cheesecake Factory Aesthetic Thread
from #189 - Welcome To The Show, Hillary | The Tim Dillon Show · #189
3 min
Ben struggles to find and read a viral Twitter thread describing the Cheesecake Factory's bizarre maximalist architecture, comparing it to Fry's Electronics and ancient Egyptian and Roman design.
- Tim refused to do show prep because he hates the process
- Someone posted about sitting in the Cheesecake Factory and contemplating how different cultures develop around the globe
- The Cheesecake Factory is the most American restaurant in the country, more emblematic of American failure than McDonald's
- The Cheesecake Factory grew from a Los Angeles bakery, then in 1992 hired designer Ric McCormack and everything went off the rails with Victorian, Egyptian, and Rococo aesthetics
- The interior is aesthetic chaos: a mix between Fry's Electronics, an overgrown Panera, and a laser tag arena
- The design features pseudo-Egyptian faces, hybrid palm frond lotus blossom designs, and pseudo hieroglyphics—unchecked white exoticism and Orientalism with a huge budget
Cheesecake FactoryRic McCormack