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Dillon Jewels: The Multi-Level Marketing Jewelry Pitch
from 181- Low Cost, High Quality | The Tim Dillon Show · #181
9 min
SponsorDillon Jewels
An extended, absurdist multi-level-marketing sales pitch bit for a fake jewelry business called "Dillon Jewels," including door-to-door sales scripts, a $7,800 Scottsdale Marriott seminar, and jokes about ripping off gullible fans.
- Tim pitches a jewelry line with a 12-point plan to sell door-to-door, emphasizing multiple revenue streams and guidance from a proven sales team.
- People threatened by the scheme will call it a Ponzi scheme or multi-level marketing, but Tim frames it as clearly different because people are scared of success.
- Tim demonstrates the door-to-door pitch: dress like a jeweler, knock, and lead with the opening line about low-cost, highly made jewelry.
- The goal is to get people "in a plan on a plan in a plan," recruiting friends and family into the jewelry sales structure.
- Tim claims he personally buys stones in the diamond district, cuts them himself, and supervises production to deliver low-cost jewelry to customers.
- They originally wanted to call it "Run the Jewels" but got sued, so the rebranded name is Dillon Jewels instead.
- Tim's door-to-door technique: ask prospects if 2020 will be their year, and regardless of their answer, redirect them to selling Dillon Jewels jewelry.
- When pitching, immediately clarify that multi-level marketing is different than a Ponzi scheme to preempt skepticism.
- A four-day seminar at the Scottsdale Marriott costs $7,800 and includes breakfast and non-stop training on jewelry sales and creating opportunities.
- Tim acknowledges the scheme's predatory nature, noting that some people are "so stupid" that he's doing himself a disservice by not ripping them off more aggressively like Gary Vee does.
- Salespeople can set up kiosks at Applebee's and other locations until managers threaten to fire them for hawking turquoise necklaces at the bar.
- The hardest part of the pitch is saying "low cost, high quality" instead of accidentally reversing it to "high cost, low quality," which undermines the entire sales pitch.
- Tim recommends practicing the phrase in a mirror and having your wife get aggressive in your face to ensure you nail the "low cost, high quality" tagline.