Beachbody/Shakeology Deep Dive: "We're Not a Pyramid Scheme"

• 45:07Beachbody's Wikipedia definition of pyramid scheme matches their own business model.
• 45:45The company addresses pyramid scheme accusations on their own website as a frequently asked question.
• 46:47Beachbody claims coaches make money from product sales and hard work, not recruiting fees.
• 48:12Tim on how people actually respond when you lose weight—they don't want a detailed explanation, just a one-word answer.
• 48:42Tim performs someone describing Shakeology after being asked about weight loss, complete with credentialing the company.
• 49:24Signup cost is forty dollars upfront plus fifteen dollars ninety-five cents monthly to be a coach.
• 50:15Coach story pivots from depression recovery to deciding to "rob others" through the pyramid scheme.
• 50:32Woman with a master's degree couldn't find teaching work, so she sells fitness shakes instead.
• 51:17Tim on Shakeology: he'd rather stab himself in the throat than say the word with a straight face.
• 51:57Tim's own story of buying a subprime mortgage on a coked-up recommendation from a friend predicting developer profits.
• 54:06Beachbody targets people with postpartum depression and suicidal ideation in their marketing testimonials.
• 55:57Hilary Kelley's story of using Facebook to share her experience with Shakeology to friends.
• 57:08Tim on husbands telling depressed wives to start a multi-level marketing scheme instead of seeing a doctor or therapist.
• 57:50The Beachbody Coach network has over 400,000 members, creating a community so no one feels alone.
• 58:56Coaches are described as "products of the product"—a marketing line Tim finds absurd.
• 59:15Tim closes by saying he'll do anything Beachbody asks if they pay him enough money.

BeachbodyShakeologymulti-level marketing