rant · moment 12 of 12
Building the 'Cult': Fan Army Branding Bit
from Complete the Trip · #20
Audio-only archive episode — no video to seek.
3 minThe hosts joke about needing a name for their fan base like other shows' 'Gomites' and 'Skanks,' pitching merch ideas including a pedophile-cult hat, then riff on JonBenét Ramsey and Colonel Sanders documentaries as holiday viewing.
- 32:26Tim pitches the show needs to operate like a cult, with listeners comprising a branded army.
- 32:42FBI listening disclaimer: they're using 'army' loosely, not militia.
- 33:18Tim wants to harness listeners as a collective and potentially make money off merchandise.
- 33:32Merch ideas include Ray's grandmother's gork and salad, and a hat.
- 33:48The hat would say 'Pedophile cults are real.'
- 34:18Bit about someone at Thanksgiving mentioning the Colonel, a head of a human trafficking ring, like a family relative.
- 34:36Tim speculates on the Colonel's personality—whether he'd be bombastic or quiet like a drunk grandpa in the corner.
- 34:47Tim guesses the Colonel would be articulate with good anecdotes.
O&ALewis C.K.