What VaynerMedia Actually Does, and the ExpressVPN Ad

• 31:15People don't understand what VaynerMedia does—Tim compares it to Mad Men, a large advertising firm that helps companies connect with audiences on social media.
• 31:46Companies are the clients, not people—Gary and Tim discuss targeting Cold Stone Creamery customers and the markets built on people doing their own thing.
• 32:32Fortune 500 companies waste enormous amounts of money on traditional TV commercials and banner ads instead of smarter marketing strategies.
• 33:14Gary Vaynerchuk's favorite entrepreneurs: Evan Williams, who co-founded Twitter and understood consumer needs better than most.
• 34:06Sarah Blakely and Spanx represent what excites him—people who recognize what the masses actually want before the market exists.
• 34:37Someone convinced the world to buy bottled water when it was free—an example of entrepreneurship that fascinates Tim.
• 35:15Modern celebrity spirits like Ryan Reynolds' gin and Clooney's tequila succeed because they're actually good products, not novelty cash grabs like 80s endorsements.
• 35:54MrBeast and creators like him will build multi-billion-dollar companies by understanding their audience and playing the long game with patience.
• 36:33ExpressVPN ad: a virtual private network that stops companies from stealing your data, mining information, and selling it to the government and advertisers.
• 36:59Using ExpressVPN anonymizes your identity through encrypted secure servers so ISPs cannot track your online activity across all your devices.

MrBeastEvan WilliamsSarah BlakelyExpressVPNJack DorseyTwitterRyan ReynoldsBeast BurgerSpanxCold Stone CreameryCasamigosMad MenGeorge ClooneyKardashiansElon Musk