Interview · moment 9 of 26
Marketing a Movie Like Cop Show and Using Dylan Mulvaney for Controversy
from Small Talk with Colin Quinn | The Tim Dillon Show #343 · #343
3 min
Guest
They discuss how Colin's quality web series Cop Show still struggled for eyeballs despite star cameos, comparing it to viral hits like 'Old Town Road,' and joke about hiring Dylan Mulvaney to do outrageous stunts to manufacture controversy and attention for a hypothetical film.
- Tim made Cop Show, got everything right—quality content with celebrities—but still couldn't get eyes on it.
- The biggest viral things start as something people hated or treated as a joke, like Lil Nas X's Old Town Road.
- To market a movie, you need a specific campaign that gets eyeballs; quality work alone isn't enough.
- Tim would hire Dylan Mulvaney to promote a film in the most grotesque way possible, just to generate controversy and attention.
Dylan MulvaneyLil Nas XBud LightDave SchultzBurke Chrysler