Interview · moment 1 of 28
Louis CK's Pricing Strategy and Digital Content
from Louis CK | The Tim Dillon Show #317 · #317
2 min
Guest
Tim opens with Louis CK discussing selling his specials and movies on his own website, why raising prices lowers sales, and how digital content can't disappear like physical media, making 'farewell tours' impossible in the streaming era.
- Tim introduces Louis CK and highlights his direct-to-consumer sales model: the 4th of July movie with Joe List, five seasons of Louis, and stand-up specials bundled for $25.
- Louis discusses his pricing strategy: raising prices reduces units sold, and over time doesn't generate more revenue overall.
- Tim points out the core problem with digital content pricing—it never actually goes away, it just sits there, and people clone and steal it anyway, so you can't use artificial scarcity like a farewell tour.
- Louis mentions his current tour with new shows in Milwaukee and Atlanta, all sold out, plus Madison Square Garden on January 28th.
- Ten thousand MSG tickets sold the first day, but sales are trickling as the remaining seats get progressively worse.