Interview · moment 10 of 16
Losing $100k to Ad Boycotts and the Belt Mentality
from Andrew Schulz · #138
Audio-only archive episode — no video to seek.
6 minGuest
Schultz talks about losing significant ad revenue for controversial jokes, ignoring subliminal Twitter hate, competing for the 'belt' as motivation, and trying to help other comics who lack direction or aren't improving.
- 50:53Tim lost $100,000 on ad boycotts for things he said.
- 51:47He needs to wear the belt because it gets boring, defining success on his own terms rather than just ticket sales.
- 52:28Tim tries to help other comics improve, and people are more receptive to his advice now.
- 53:01He unlearned old advice about not sharing content until it's perfect, making short Instagram videos that hit 200,000 views.
- 53:27Comedy's job is to explain feelings; great comics like Patrice O'Neal tap into what people experience and articulate it.
- 54:22Ben Shapiro is followed by people who don't like Jews but want Republican arguments to use at dinner parties.
- 55:15You only need to connect to people on one or two things to bring them along with you politically.
- 55:28Brooklyn socialists wanted to start a dating app just for socialists, showing they don't understand how love actually works.
- 56:08The entertainment business is undergoing a massive shift comparable to Perestroika in Russia.
- 56:28People are becoming overnight entertainment millionaires through viral moments on Instagram, because the nature of viewing has completely changed.