How Schulz Built His Audience From Nothing

• 17:11Tim wants every comic to copy his social media strategy to empower the comedy community rather than compete with networks.
• 17:36Schulz started the Brilliant Idiots podcast with Charlamagne after doing Guy Code together four or five years ago.
• 17:56People learn the wrong lesson thinking Schulz's success was overnight, when he actually worked years building his reputation.
• 18:06Schulz did 33 straight weeks of comedy, putting out a new joke every week and a 15-minute special, totaling two hours of material.
• 18:28Tim argues the formula is simple: if you do that work, you'll reach his level, though many struggle giving away that much material.
• 18:50Schulz says he's been telling Jay exactly what to do with his crowd work, calling it a goldmine he's sitting on.
• 19:12Nobody listened to his advice until he had evidence of success selling shows; then people's survival instinct kicked in.
• 19:36Taking advice from someone without proof is like taking advice from a homeless person — people need to see results first.
• 19:54Schulz told Dave Smith years ago to do a show about politics and get inside the Fox News bubble, and it happened for him.
• 20:16Schulz knew the strategy would work for Smith, it was just a question of whether Smith could execute and access that world.

Charlamagne tha GodDave SmithBrilliant IdiotsGuy CodeFox News