rant · moment 9 of 18
SiriusXM's Trucker Audience and the Rise of Independent Podcasts
from Soak It Up · #93
Audio-only archive episode — no video to seek.
2 minTim theorizes SiriusXM survives mainly on truckers and argues that censorship on legacy platforms will only empower independent, crowdfunded podcast networks free of standards and practices.
- 18:34SiriusXM's audience is mostly truckers, unlike New York where it's a nice thing to have.
- 19:03The only benefit of podcasts in the age of Sirius is that they're passive entertainment in your truck.
- 19:18Tim predicts that corporate radio limitations will empower independent podcast networks instead.
- 19:41Direct-to-audience funding through Patreon lets creators skip advertisers, legal, sales, and content vetting entirely.