rant · moment 12 of 15
How Gary Vee Actually Makes Money
from Fuck Gary Vee · #46
Audio-only archive episode — no video to seek.
2 minTim and Ray speculate on Gary Vaynerchuk's real revenue stream as a social media consultant for brands like Chobani, questioning whether his advertising advice for platforms like Snapchat and Vine actually delivers value.
- 54:18Gary Vee built his brand on bullshit and keeps delivering content he knows is bullshit, but people find value in it anyway.
- 54:37Tim questions what value Chobani actually gets from being on Snapchat and whether 14-year-olds eating the product is even the goal.
- 55:00Companies dump money on guys like Gary Vee because they don't know what they're doing in this Wild West of social media.
- 55:35Tim's kernel of wisdom: make an app focused on showing your cock to people, then pivot—that's apparently the winning game plan.
- 55:46Vine succeeded as cock roulette with hyper-sexualized content from 18-year-old kids jumping on beds, freeze-framing penises in boxer shorts.
- 56:18Guys would steal freeze frames of penises from vines and create entire accounts around bulge content, becoming vine stars off dick pics.
- 56:33The problem: extremely hard to monetize or advertise on a site dedicated to celebrity cock content, no matter how popular it gets.